Deconstructing the M-bomb

Reviews `The M-Bomb' by Geoff Webb (John Wiley & Sons, 2000). This book questions traditional thinking about marketing, and argues that business models must be changed, or companies will fail.

Deconstructing the Mbomb

Sheena Horgan

Described by Cadbury Schweppes chairman, John Sunderland, as the definitive survival guide to this new war zone for all brand owners, Geoff Webbs TheMBomb (1) is a compelling read.

Webbs concern is a quietly...