Deconstructing the Mbomb
Described by Cadbury Schweppes chairman, John Sunderland, as the definitive survival guide to this new war zone for all brand owners, Geoff Webbs TheMBomb (1) is a compelling read.
Webbs concern is a quietly...
Deconstructing the M-bomb
Reviews `The M-Bomb' by Geoff Webb (John Wiley & Sons, 2000). This book questions traditional thinking about marketing, and argues that business models must be changed, or companies will fail.
