Data privacy: An opportunity for marketers to build consumer trust

Highlights the issues and opportunities for marketers concerning data privacy in 2019.

Drivers of change in 2019

This article is part of a series of articles on drivers of change in 2019. Read more.

Tim Cook, the CEO of Apple, called for a wide-ranging federal privacy law to protect individuals and society alike from the ‘data-industrial complex’ at a recent conference in Brussels titled “Debating Ethics: Dignity and Respect in Data Driven Life”.

It was just the latest clarion call to highlight this most vital of issues.

Contrasting Apple’s attitudes towards, and actions around, privacy versus the other giants of Silicon Valley; he warned that our personal data...

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