- Marketers need to prepare for a world of stronger data protection rights, as GDPR has inspired other countries to propose similar regulation such as the CCPA in the US, China's Personal Information Security Specification and India's Personal Data Protection Bill.
- Stronger data protection laws mean that identifying consumers across all online and offline touchpoints to deliver the right message, at the right time, in the right location, will be even harder to achieve.
- A first party data strategy will make it easier for marketers to provide personalisation and advertisers may find opportunity in the emerging Personal Data Economy...
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