Creative enough for the Financial Director
Andy Farr and Sue Gardiner
Creativity is vital for motivating customers, and thus vitally affects ROI (return on investment). There are three broad areas of creativity that can be seen to generate sales: product news, strategic creativity which creates a new slant on a familiar product, and the powerfully communicating creative execution.
Creative Enough for the Financial Director
Andy Farr
Sue Gardiner
Millward Brown
Great advertising, that sells product and enhances corporate wealth, must be 'creative'. Why do we believe so unequivocally that
creativity is vital for ROI? Simply because