Creating a difference with ambient media
Jane Barnes, Eulogy!, unravels the mysteries of this growing sector, once no more than a quirky offshoot of outdoor advertising
Jane Barnes
The industry adage that we are exposed to up to 40,000 advertising messages every day is as over-used as many conventional media. Accurate or not, it demonstrates the difficulties advertisers face to get their messages heard in the noise of contemporary society. We are bombarded through TV, radio, posters, in-store and through our letter-boxes, with little differentiation by media, or chance to assimilate the messages.
Indeed, researchers have now identified a...