Creating a difference with ambient media

Discusses 'ambient media' (temporary and unusual placements which take people by surprise, often connected with some event).

Creating a difference with ambient media

Jane Barnes, Eulogy!, unravels the mysteries of this growing sector, once no more than a quirky offshoot of outdoor advertising

Jane Barnes

The industry adage that we are exposed to up to 40,000 advertising messages every day is as over-used as many conventional media. Accurate or not, it demonstrates the difficulties advertisers face to get their messages heard in the noise of contemporary society. We are bombarded through TV, radio, posters, in-store and through our letter-boxes, with little differentiation by media, or chance to assimilate the messages.

Indeed, researchers have now identified a...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands