Create emotionally engaging content

Andrew Tenzer
BBC Global News

New research using facial coding to measure emotional response has found that consumers are much more receptive to content-led marketing where brand involvement is transparent and integrated. The facial responses aid refinement of content to match the emotional spikes.

Content Marketing

This article is part of a collection of articles on content marketing. Read more.

Content-led marketing is now an established part of the marketer's armoury. As advertisers spend vast sums of money producing content, media owners are forming specialist teams to provide the best solutions to their clients. Over the next few years, it's anticipated that this area will account for a greater and greater share of advertising budgets, and spend will increase significantly.