Audio: Prospering in the ever-present medium
This article is part of a series of articles on audio – prospering in the ever-present medium.Read more.
Need to know
- Voice presents both a new way for consumers to speak to brands and for brands to speak back, posing multiple opportunities and risks
- People will not say things as they would type them, and this conversational style of questioning will change the emphasis on keywords and radically impact SEO strategies
- IAB UK and Ipsos MORI research, called ‘Find Your Voice’, explored how consumers are engaging with voice technology, and what it...