Consumer expectations in the age of voice technology

Demystifies the voice technology space, by exploring how it will develop over the next five years and offering guidance to media agencies and brands.

Audio: Prospering in the ever-present medium

This article is part of a series of articles on audio – prospering in the ever-present medium.Read more.

Need to know

  • Voice presents both a new way for consumers to speak to brands and for brands to speak back, posing multiple opportunities and risks
  • People will not say things as they would type them, and this conversational style of questioning will change the emphasis on keywords and radically impact SEO strategies
  • IAB UK and Ipsos MORI research, called ‘Find Your Voice’, explored how consumers are engaging with voice technology, and what it...

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