Communication-receptive planning in Europe

Geoff Wicken, TGI global development at BMRB, describes a new segmentation analysis based on attitudes to media and advertising.

communicationreceptive planning in europe

Geoff WickenBMRB International

 

Consumers many of them, at least are mediasavvy nowadays. They have many more media and entertainment options available to them than ever before. They are used to this....

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