These are the final comments on the debate between Robert Heath on the one hand and Nigel Hollis and Erik du Plessis on the other on the issue of the significance of high involvement processing (HIP) and low involvement processing (LIP).


Nigel Hollis and Erik du Plessis


If attack is truly the best means of defence, then Heath puts up a good defence. The only question is, what is he defending against? Clearly, he is reading a lot more into our article than...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands