Cinema's ten-year bounce-back
More screens and better product are pulling back the thirtysomethings
Peter Howard-Williams
The UK cinema medium's long slide hit the basement in 1984, its audiences nearly wiped out by TV, tacky and vanishing theatres and some pretty bad movies. Since then it's been all bounce-back, largely thanks to the new multiplexes and better product. The audience is bigger but continues to be usefully young, slightly up-market and skewed to light TV viewers. This article is a comprehensive review of the medium's admission trends, major operators, audience profiles and other research tools, current advertisers and billings. It also...