China’s cashless culture – A barometer for brands

Jerry Clode, the Founder of The Solution, argues it is important to understand China’s enthusiasm for cashless payment as a reflection of local consumers’ unique expectations.

Future of payments

This article is part of a series of articles on the future of payments. Read more.

Need to know

  • Mobile payments, arguably, were the first popularly accepted form of payment after cash in China. Unlike mature economies, China did not experience an established behaviour of using credit and debit cards.
  • Most younger Chinese citizens do not see mobile payments as one-dimensional or simply a form of transaction. Instead, they expect that payments will lead to further social, information and monetary benefits – a fundamentally different mental starting point to consumers in other markets.
  • As both...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands