China steps ups IP protection rights for major global brands
Alison Ross
The past 30 years have presented a paradox for businesses trying to protect their brands in China. On one hand, there has been a rapid development of intellectual property (IP) law, which now offers legal protections akin to those found in many western countries. On the other hand, high levels of counterfeiting and piracy activities are still prevalent and many businesses remain reluctant to face the potential infringement of IP rights and dilution of their brands by expanding into China.
Intellectual property embraced by capitalist societies is designed...