Channel planning: Media mesh or media mash?
Ball State University
Touchpoints research is revealing the implications of multimedia consumption, including when it is competing for attention and when it is complementary
Multitasking has become a way of life. Correction – a way of survival. Who doesn't read email while on conference calls, text while walking down the street like a crack-berry zombie, and watch TV while surfing the web? How could we get through the day, keep up and maintain our seemingly ubiquitous work-life imbalance without multitasking?
Remember when your mom annoyed you (or you challenged your kids)...