Can you trust the label on a CPM?

Erwin Ephron, founder of Ephron Papzian & Ephron media consultancy, asks do we really understand media vale.

Can You Trust The Label On A CPM?

Erwin Ephron Ephron, Papazian & Ephron Inc.

On 1 July 1967, the US Congress enacted the Fair Packaging and Labelling Act. It reads:

'Packages and their labels should enable consumers to obtain accurate information...