Can planning have a future within advertising agencies?

Colin Grimshaw

Outlines the implications for agencies presented by the digital revolution, social media, e-commerce and artificial intelligence.

Planning @50: What is its future?

This article introduces a series of articles marking the 50th birthday of planning. Read more.

In a remarkably prescient paper written for Admapin 1989, Stephen King, the JWT planner and pioneer of account planning, some...

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