Can planning have a future within advertising agencies?

Outlines the implications for agencies presented by the digital revolution, social media, e-commerce and artificial intelligence.

Planning @50: What is its future?

This article introduces a series of articles marking the 50th birthday of planning. Read more.

In a remarkably prescient paper written for Admap in 1989, Stephen King, the JWT planner and pioneer of account planning, some two decades earlier, set down the challenges then facing planning as he saw them, with some predictions for its future.

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