Building brand salience through direct-to-consumer value propositions

Discusses how DTC brands create brand salience through a persistent and purposeful brand experience, rather than pure ad-driven front of mind brand recollection.

The evolution of direct-to-consumer brands

This article is part of a series of articles on the evolution of direct-to-consumer brands. Read more.

It’s easy to see the attraction of going direct to consumer (DTC) for brands. They get greater brand control through product, messaging, packaging and merchandising; proposition control by aligning with the customer experience; insight through

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