Brand planning: Nuclear energy to atomic power

Models of thinking, such as Maslow's Hierarchy of Needs, help us to structure our thoughts and ideas in brand planning.

Nuclear energy to atomic power

Justin Gibbons

Put energy into your communications by replacing static, linear planning models with fluid, dynamic ones that allow consumers to participate with their insight

Models of thinking help us to structure our thoughts and ideas. The best ones, like Maslow's Hierarchy of Needs, provide an enduring encapsulation of the human condition. Others are more fleeting in their ability to capture a core truth but still provide an anchor for the mind (and often a good finale to a presentation).

As we emerge from the credit crunch, it seems that more has changed than simply...

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