Brand differentiation

This article reports on an annual survey (telephone and face-to-face) of 26,000 U.S. consumers about categories and brands they use.

Brand differentiation

Robert Passikoff

You know the part of the movie Perfect Storm where the scientists are drinking coffee in the lab and suddenly a machine that never beeps starts to beep, because somewhere the floor of the ocean has cracked open? According to the results of the 2008 Customer Loyalty Engagement Index®, from Brand Keys, Inc. (, the New York-based brand and customer loyalty and engagement consultancy that conducts the survey, marketers had better start listening for that beep!

The perfect marketing storm of 2008 will be remembered as the convergence of three realities that...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands