Books that influenced me

Sean Larkins

Reveals the books that influenced Sean Larkins, global CEO at Kantar Public Consulting division.

Sean helps clients build their internal capacity by focusing on organisation and change management; capability, training and performance; leadership and innovation. He was previously Deputy Director, Government Communications in the UK Prime Minister's Office and Cabinet Office. Sean is the author of The Leaders' Report, the first global study into the future of government communication. Covering 40 countries, it identifies the key challenges facing government policymakers and communicators worldwide

Business As Unusual

By Anita Roddick Published by Thorsons, 2000

I worked for the late Anita Roddick from 1997 to 1999. She used storytelling – rather than marketing or...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands