Books that influenced me

Sean Healy

Reveals the books that influenced Sean Healy, head of comms planning worldwide at ZenithOptimedia.

1. The New Marketing Manifesto

By John Grant

Published by Orion Business, 1999

This book remains as powerful as it was when it distilled some of the iconoclastic St Luke's thinking, as very few brands have adopted Grant's principles as fully as they should. Grant set out 12 principles for a new form of consumer-centric marketing. The book was written in a simple way, so any aspiring planner could understand how to 'mythologise the new' or 'create tangible differences in the experience'. Definitely worth a reread.

2. Open Minds

By Andy Law

Published by South Western College, 1999

I was...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands