Books that influenced me

Maria Luisa Francoli, chief executive of MPG and Havas Media North America, presents the six books she finds the most influential.

Books that influenced me

Maria Luisa Francoli


By Richard Lipsey Published by Oxford University Press 1999 (ninth edition)

I read Richard Lipsey's First Principles of Economicsduring my first year at university. This classic textbook easily introduces readers to economic basics through thoroughly understandable explanations and real-life examples. Although a mandatory part of my curriculum, this book actually made me want to read more about the subject. I hate to admit it, but Lipsey's book is probably the only textbook I ever read front to back. I devoured it; his presentation and logistical thinking...

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