Books that influenced me
1 MARKETING MANAGEMENT
Philip Kotler Pearson Education (2002)
This is a classic textbook for students new to marketing and experienced professionals, with one of our industry's great gurus introducing us to the 4Ps. It is an excellent reference guide to classic marketing theory, of which Kotler is a true master. It really does teach you how to be competitive. As well as the global classic, it is available in a European version. This year, Kotler will publish his latest book, Marketing 3.0: From Products to Customers to the Human Spirit,which brings...