Beyond the search bar: When brands should tune into voice in tomorrow’s shifting search landscape

Today’s search landscape is a melting pot of disruption and change and it is important that brands learn how to navigate this complex search landscape, tailoring their marketing approach accordingly.

Audio: Prospering in the ever-present medium

This article is part of a series of articles on audio – prospering in the ever-present medium.Read more.

Need to know

  • UK consumers perform an average of 22.2 searches per day, meaning a total number of daily searches of over one billion
  • Search behaviour has become increasingly varied and fragmented as consumers begin to incorporate voice and visual search inputs in addition to typing
  • Smart speaker owners are using the devices for a more diverse range of tasks, with search now ranking alongside listening to music in frequency of use
  • Voice search...

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