Audio: Prospering in the ever-present medium
This article is part of a series of articles on audio – prospering in the ever-present medium.Read more.
Need to know
- UK consumers perform an average of 22.2 searches per day, meaning a total number of daily searches of over one billion
- Search behaviour has become increasingly varied and fragmented as consumers begin to incorporate voice and visual search inputs in addition to typing
- Smart speaker owners are using the devices for a more diverse range of tasks, with search now ranking alongside listening to music in frequency of use
- Voice search...