Best practice in programmatic native advertising

This article offers best-practice guidance for B2C and B2B advertisers looking to use programmatic native advertising, which must always blend into and enhance the content it accompanies, meaning that creative must be valued and targeted accurately.

Best practice in programmatic native advertising

Chad Pollitt Native Advertising Institute

Programmatic native advertising

This article is part of a series of articles on programmatic native advertising. Read more

Programmatic native advertising is becoming a major communications channel for both B2C and B2B advertisers. But it needs to blend seamlessly into, and enhance, the content it accompanies. To this end, the creative needs to be valued, and targeted ac

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