Best practice - How to get attention

This 'Best Practice' article looks at the issue of 'getting and holding attention' and its role in effective advertising.

best practice

How to get attention

 

We all know what attention is. It is when you focus on something not necessarily for any length of time, but with at least a degree of singlemindedness. We all know that, if you are not attending, you do not learn; and the older ones among us knew that if a teacher detected you not attending, you might well get a wellaimed piece of chalk or, worse, a blackboard rubber on the side of the head.

So, advertisers and their agencies have always set out to get their audience's attention, often...

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