best practice
How to get attention
We all know what attention is. It is when you focus on something not necessarily for any length of time, but with at least a degree of singlemindedness. We all know that, if you are not attending, you do not learn; and the older ones among us knew that if a teacher detected you not attending, you might well get a wellaimed piece of chalk or, worse, a blackboard rubber on the side of the head.
So, advertisers and their agencies have always set out to get their audience's attention, often...