Behavioural change in healthcare advertising

This article demonstrates how advertisers can remove the emotional barriers that affect decision-making and encourage behaviour change that will promote better health.

Behavioural change in healthcare advertising

Jeremy VallimontArea 23

Changing people's attitudes and behaviour in terms of health-related matters begins with understanding mindsets and receptivity. This leads on to encouraging behaviour change by removing the emotional barriers that affect the decision-making process. Jeremy Vallimont of Area 23 explains that the role of advertisers is to be creative in providing people with the tools to achieve that change.

Healthcare Marketing

This article is part of a collection of articles on healthcare marketing. Read more.

Nudging behaviours of people in healthcare management is nothing new. But when the creative industry...

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