B2B marketing: Humanise the B2B brand
Jeremy Katz and Andy JonesOgilvy & Mather
Two iconic B2B companies – IBM and DuPont – are using content marketing to create a human connection to their brands, reflecting the insight that business consumers...
Jeremy Katz and Andy JonesOgilvy & Mather
Two iconic B2B companies – IBM and DuPont – are using content marketing to create a human connection to their brands, reflecting the insight that business consumers...