Augmented retail, a new shopping experience
Omaid Hiwaizi and Debbie Ellison
This article describes some of the applications and use cases for AR at all stages of the shopper journey, backed by omnichannel purchase journey insights, creating a new concept dubbed Augmented Retail.
Marketing Embraces New Technology
This article is part of a series of articles on how marketing is embracing AI, AR and VR. Read more.
Shopping is a national pastime over most of the world – from the days of medieval market squares to twentieth century...