Audio: Prospering in the ever-present medium – Admap summary deck

A summary of new thinking and best practice on audio from Admap.
  • Audio is hands-free, screen-free, does not require primary attention, and can work well in a number of contexts.
  • There has been a surge in consumer engagement with audio, which has been enabled by innovation in voice technology, and fuelled by a marked improvement in the availability of premium audio content.
  • As consumers embrace non-visual interfaces, it is vital for brands to find a relevant way to thrive in an audio context, which means developing a consistent, ‘three-dimensional’ brand architecture, rather than tactical sonic activity.
  • The podcast market continues to go from strength to strength internationally, but to...

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