An optimised model for Euro-PR

Pan-European PR usually involves using several consultancies, and generates considerable dissatisfaction.

An optimised model for Euro-PR

Patrick Frison-Roche

Is Euro-PR out of sync? These days, regional PR seems relegated to a good topic for debate, some kind of PR-Utopia where Europe is portrayed either as a single unified market or a heteroclite collection of sub-regions that may someday work together.

Let us have a closer look at how businesses currently run their PR across Europe. In our online survey (details on www.hopscotch-europe.eu), 76 EMEA (Europe, Middle East and Africa) PR directors have responded to a few simple questions, including: 'How many agencies do you use for your Euro-PR?' and...

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