An operating system for the modern megacity

Details the emergence of megacities – clusters of cities and suburban areas that contain enormous populations – and what marketers need to do to target them.

Drivers of change in 2019

This article is part of a series of articles on drivers of change in 2019. Read more.

We built this city

The Mesopotamian site of Eridu, discovered by archaeologists in 1855, is believed to be the world’s first city, founded in 5000 BC. Ever since, people have flocked in ever-growing numbers to cities, drawn together by dreams of a better life in close proximity to other people. According to Jane Jacobs, the renowned urban activist, this proximity is what enables cities to enhance human networks, resulting in social and economic benefits. According to...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands