Agile marketing: Prototype the creative brief

Arwa Mahdawi

This article argues that marketers should replace traditional processes with prototyping to speed up marketing and become 'agile'.

Agile marketing: Prototype the creative brief

Arwa Mahdawicummins&partners

Agile marketing is about culture, not process, and that requires the entirety of an organisation to get behind it. So to get from thinking to doing, faster, forget the writing...

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