Affiliate marketing demystified

Maz Darvash, chief executive of the Internet Business Group and AffiliateFuture, explains how to get the best out of affiliate marketing.

Affiliate marketing demystified

Maz Darvish

Conceptually, affiliate marketing is easy: affiliates do your marketing for you and you pay only for performance. It offers canny marketers reach, limited risk, free outsourced marketing and, usually, a ready revenue stream.

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