Advertising and Asian culture: Yin and Yang

Some Asian cultures are struggling to balance traditional and cultural values with the drive for modernity.

Advertising and Asian culture: Yin and Yang

Remona DuquesneGrey Group Kuala Lumpur

The Asian struggle to balance cultural values and traditions with the trappings of modernity has profound implications for brands as they seek to win irresolute Asian hearts and minds.

At a recent TEDx talk in Kuala Lumpur, censorship and whether it is 'working against our culture or helping to preserve it' was quite the hot topic.

Malaysia has deep-seated traditions and values; yet to position itself as a global player, the nation has opened its doors, satellites and internet connections to a complex, diverse world (which may...

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