Adstats: Television adspend

This Adstats uses WARC and GlobalWebIndex data sources to look at how television adspend is set to perform in 2018.

WARC expects global television adspend to rise 1.3% to US$202bn in 2018, following an estimated contraction of 1.2% in 2017. TV is expected to take 35% of the $572bn spent on advertising worldwide this year, behind internet on 42%. However, in display-only terms, TV will still be the largest advertising channel in 2018. Of the 12 key markets featured, the US will command by far the largest share of TV adspend ($65.2bn), followed for the first time by China ($19.8bn), which is expected to push Japan to third in the rankings ($16.1bn). Brazil is also expected to overtake the UK...

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