Adstats: Global Sponsorship

This article looks at global sponsorship, which is forecast to rise 4.5% to $62.8 billion globally in 2017 - some 6% of global marketing spend.

Adstats: Global Sponsorship

Global sponsorship expenditure is forecast to rise 4.5% to $62.8 billion worldwide in 2017, accounting for 6% of global marketing spend. North America is forecast to be the largest sponsorship region, with $23.2 billion in spend...

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