Adstats: Television adspend

This article looks at global television adspend, which is expected to fall 2.5% to US$197bn in 2017, due in part to contraction in two of the three largest markets: the US and China.

WARC expects global TV adspend to fall 2.5% to US$197bn in 2017, due in part to contraction in two of the three largest markets: the US and China. TV is expected to take 37% of the $533bn spent on advertising worldwide this year, marginally less than...

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