Adstats: Parents' buying behaviour

This Admap article contains a set of six charts, representing analysis of family purchasing trends worldwide.

Adstats: Parents' buying behaviour

This month's Adstats covers family purchasing trends worldwide.

A full PowerPoint presentation of these charts can be downloaded here or click below links for individual slides.

  • US perceptions of parenthood compared with 30 years ago
  • Where Chinese mothers seek information
  • Online purchases by Asian mothers in past 12 months
  • Parental purchase decisions
  • Media consumption of Asian mothers
  • What do Asian mothers do online?

Key points include:

  • UK research suggests shopping decisions traditionally seen as a female preserve are shared between mothers and fathers; for example, 52% of parents shop for food together....
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