Adstats: Online in focus

This Admap article contains seven downloadable charts representing analysis of internet consumption and advertising, covering global and regional penetration, usage, media inflation and comparisons to TV adspend.

Adstats: Online in focus

This month's adstats analyses internet consumption and advertising, with charts detailing global and regional penetration, usage, media inflation and comparisons to TV adspend.

A full PowerPoint presentation of these charts can be downloaded here or click below links for individual slides.

  • Internet adspend forecast
  • Global adspend by medium
  • Internet media inflation forecasts
  • Global internet users by age
  • Internet users by region
  • Time spent online by web category
  • Internet versus TV adspend

Key points include:

  • Globally, internet accounted for just under 11% of total advertising expenditure in 2008, but this is expected to rise substantially...

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