Adstats: Mobile advertising

This article examines the total mobile adspend among WARC's twelve key markets, finding that it amounted to $45bn in 2015, which was the last verifiable year of measurement.

Mobile adspend among WARC's twelve key markets amounted to US$45bn in 2015, the latest verifiable year of measurement. The US accounted for the majority, with spend of US$21bn, followed by China (US$11.6bn) and the UK (US$4bn). Globally, mobile subscriptions...

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