Adstats: Ad blocking

This article provides charts and statistics on the phenomenon of ad blocking from an American, European, Global and UK perspective.

Adstats: Ad blocking

Download a full PowerPoint presentation of these charts. 

The number of active ad-blocking software users rose 41% year-on-year to 198.3m at end-June 2015, according to research from PageFair and Adobe. This translated into $10.7bn in unrealised ad revenue last year, rising to $20.3bn in 2016. Users of gami