Achieving brand growth at Nunwood

John McCambley, brand marketing manager at Nunwood, describes how his company transformed itself from a small, Leeds-based market research agency into a multi-million pound business that is the fastest growing agency in the UK.

Achieving brand growth at Nunwood

John McCambley

In 1996, Nunwood was a small market research agency based in Leeds, operating in an industry that was traditionally dominated by the much larger corporate agencies.

How times have changed. Today Nunwood is a thriving multi-million-pound business with a client base that includes Nokia, Virgin, Northern Rock, Royal Mail and Norwich Union, and is currently the fastest-growing market research agency in the UK. So just how does a successful brand like this enjoy a sales growth that is, on average, 20% higher than that of our industry, and acquire 22 new blue-chip clients...

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