Accounting for attention deficit in multiscreen viewing

Lucas Brown

Outlines four factors that will help planners consider the likelihood of multiscreening at various times and during certain programmes.

Media strategies for multiscreen viewing

This article is part of a series of articles on media strategies for multiscreen viewing. Read more.

Sitting on the sofa in front of the TV, phone in hand, sporadically checking for texts or browsing online is a scene instantly recognisable to most. Maybe you'll even reach for a tablet or laptop to look up something you've seen on TV. The way we consume media today has changed beyond recognition, with many now dividing their attention between multiple devices. This phenomenon, which has infiltrated not only our living rooms but also our daily...

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