A region in motion: Mobile video trends in Southeast Asia

An overview of highlights and trends in Southeast Asia’s mobile video landscape, a market in which mobile is the dominant device for internet access.

Smarter video planning

This article is part of a series of articles on smarter video planning. Read more.

Screen of choice: A mobile-first region

In a region where religious, cultural and linguistic diversity is both a cause of celebration and division, heavy mobile usage is one of the few consumer behaviours that binds the diverse peoples of Southeast Asian together.

While “mobile-first” may have become an abused cliché in marketing briefs and award entries alike, a short commute in an ASEAN (Association of Southeast Asian Nations) metropolis is sufficient to demonstrate the regional ubiquity of a mobile-first culture....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands