Brand Loyalty in the Digital Age
This article is part of a series of articles on building brand loyalty in the digital age. Read more.
The media landscape is getting more complex. In 2017, there are around 20 billion internet-enabled devices, which is expected to rise to 50 billion by 2020. Hyper-connected individuals consume more media, but through complex interactions across multiple devices and platforms. As a result, marketing delivery channels have proliferated and marketers are scrambling to keep up. There is pressure to be everywhere and all at once, undermining the quality and consistency of brand communications....