A perfect match: how AI will lift native advertising to new heights

This article posits that the integration of AI into native advertising will be a game changer for the industry, as tools such as IBM's Watson deliver insights and analysis at scale, which will lead to more efficient campaigns that deliver on RoI.

AI and native advertising, a perfect match

Dale Lovell Adyoulike

Programmatic native advertising

This article is part of a series of articles on programmatic native advertising. Read more

The integration of AI into native advertising is a game changer. The days of poorly targeted ad experiences are numbered, as tools like IBM's Watson can deliver deep insights and analysis at huge scale and put them into meaningful context, leading to