A long dark winter

Peter Fiddick

When Peter Fiddick said in the May issue of Admap that, come autumn, we would have to return to the question of ITV's financial situation, it was to keep open the possibility that the autumn schedule, funded by last year's buoyant revenues, might boost the ratings of the UK's dominant advertising funded channel.

Media World: A Long Dark Winter

Peter Fiddick

When I said, back in the summer (Admap, May 2001) that, come the autumn, we would have to return to the question of ITVs financial situation, it was to keep open the possibility that a new autumn schedule, funded by last years buoyant revenues, might boost the ratings of the UKs dominant advertising-funded channel and reverse the double-digit year-on-year revenue decline then being recorded.

It was, even then, a slender hope and as the new schedule kicked in (an unfortunate metaphor, perhaps, given the disastrous impact of expensively bought live...

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