A Clubcard for the 21st century: What loyalty schemes should look like today

Tim Mason

Discusses how loyalty schemes have changed in the digital environment and what brands should be doing to maximise customer loyalty both online and in-store.

Future of payments

This article is part of a series of articles on the future of payments. Read more.

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  • Digital-first businesses know their customers by virtue of just being online. The data customers generate and share when shopping online enables...

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